"You need to start living your dream, otherwise it will never come true"Today I had a coaching in sales. Do you remember that I told you last week that my first goal was to show my portfolio to the adverticing agencies here in Gothenburg? Forget I ever said that! Today I understood that I need to put my goals much higher, aim higher. Ofcourse I need to take jobs on the side, just to put food on the table, but the vision should be farther. So we worked with a model for how patterndesigner cecilia should package herself:
The illustration above describes my trademark as patterndesigner/illustrator.
The black circle is my trademark, my company. (I´m not sure that I will call it Veja Cecilia, any ideas about another name?)
The words in the middle of the circle are my core values, what signifies Veja cecilia and discerns my work from others. Also what I, Cecilia, stands for as an patterndesigner/illustrator.
To figure out the core values I asked myself how to attract my future clients, patternproducers around the world.
What attracts them is different whether or not your a “name”, and I´m not. So I need to use other ways to attract them.
In my portfolio I need to:
1. produce something by using my own expression.
2. that something need to attract a future custumer of theirs. It would be great if it filled a gap in their catalog.
3. It has to be of high quality, to distinguish from others possible designs.
Next week I´m suppose to prepare a presentation, based on the information above, for a future client. I think I will aim high and shoot for Rörstrand.
Have a great weekend!